Hard Rock Cumberland Hotel
GLH Hotels Management
The new Hard Rock Hotel in London will be integrated into the existing Cumberland Hotel at Marble Arch. Scott Brownrigg's interior design team were appointed to consider the primary entrance and ground floor guest experience.
The scheme demands an awareness of the 4* London market to meet the clients high design expectations whilst incorporating the Hard Rock “mantra” which includes the global brands’ range of memorabilia, artwork, installations and lyrics.
The redevelopment will see two new vibrant bars and a Hard Rock Cafe® added to the 1,000 bed hotel. Scott Brownrigg’s concept for the interior design has been inspired from the heritage of the existing building, built in the mid 1700’s. Reimagined in a contemporary way, the design draws inspiration from the iconic music and fashion fundamental to the Hard Rock brand. The Ground Floor comprises a Lobby, Rock Shop®, Rock Royalty Lounge, Lobby Bar, Cocktail Bar and the Hard Rock Cafe®, which includes a stage for musical performances. The space boasts several feature installations such as the central Lobby Bar.
The 42-seat Lobby Bar takes its inspiration from the original art-deco style ceiling of the Lyons Corner House, which originally stood on the site in the early 1900s. As well as celebrating the site’s unrivalled heritage, the bar will embody Hard Rock’s musical roots, with an abstract installation designed to reflect a master disc and record player.
The hotel’s curated collection of historical pieces will showcase the very best of British, American and international music. These will be displayed throughout the hotel; from the luxurious Rock Star Suites and vibrant Rock Royalty Lounge to the hotel’s vast welcoming lobby.